KWIPPED Inc., a Wilmington, NC-based tech startup, has been selected to participate in a prestigious Silicon Valley startup pitch contest in Mountain View, CA.

After a successful year-long pilot program, APPROVE, an innovative SaaS solution powered by a network of equipment financing companies, officially launched today. It is a product of KWIPPED, Inc., a technology innovator in B2B equipment e-commerce, founded by Robert Preville, the CEO.

Financing should be hand-in-glove with your sales process, says Robert Preville, founder and CEO of B2B equipment marketplace Kwipped. “You want to differentiate yourself by adding affordability as a buying attribute,” he says. “Financing shouldn’t be an afterthought.”