APPROVE was developed in response to marketplace suppliers requesting the financing technology for their own direct customers. APPROVE integrates equipment financing at the point-of-sale through a digital quoting engine that is linked to a network of the nation’s top lenders, which compete to earn financing opportunities from equipment buyers.

Financing should be hand-in-glove with your sales process, says Robert Preville, founder and CEO of B2B equipment marketplace Kwipped. “You want to differentiate yourself by adding affordability as a buying attribute,” he says. “Financing shouldn’t be an afterthought.”

KWIPPED CEO Robert Preville urges financing providers to consistently promote financing options at every point of sale to both capture market share and increase sales success. Read more about how making financing your point-of-sale lead can help grow your sales, and see the industry data that backs up this claim in the link below.