APPROVE was developed in response to marketplace suppliers requesting the financing technology for their own direct customers. APPROVE integrates equipment financing at the point-of-sale through a digital quoting engine that is linked to a network of the nation’s top lenders, which compete to earn financing opportunities from equipment buyers.

Financing should be hand-in-glove with your sales process, says Robert Preville, founder and CEO of B2B equipment marketplace Kwipped. “You want to differentiate yourself by adding affordability as a buying attribute,” he says. “Financing shouldn’t be an afterthought.”

The new solution promotes equipment financing at every point in the sales process through a digital quoting engine, with the nation’s top financing companies competing to earn opportunities from equipment buyers on this network.