In today's economic climate, big equipment purchases can feel more daunting than ever - especially for small to midsize businesses. The catch is: these purchases are necessary in order to scale your customer's business. The difference between closing a deal and losing one in this day in age, is a smart financing option. 

Through first-hand experience and years of changing the game for SMBs in their ability to afford new equipment, APPROVE encourages a 'Financing First' mindset for all of our vendors sales teams. Adopt this mindset, and watch your sales process be revolutionized through higher conversions, increased ticket sizes, and expanded customer reach. Here's why embedding our financing option in your sales strategy is the strongest tool your team can have.

Benefit #1: Bridging the Gap in the Sales Process
Many equipment sellers overlook financing because either they are simply unaware of the solutions it provides, or maybe they haven't had a successful experience with it before. Arming your sales teams with not only the understanding of the power in financing, but also the knowledge that there are smarter solutions out there than your typical financing option will lead them to key opportunities in engaging customers. Even if a monthly payment option is not the route your customer goes, at the very least you are presenting them with the choice, which is a powerful tool.

Benefit #2: Reaching a Wider Audience
Whether it’s a small business with a limited budget or a larger company with deep pockets, proactively offering financing exponentially widens your customer base and can be the catalyst to higher sales. For cash strapped customers, providing an affordable monthly payment option can be the reason they are actually able to acquire the equipment they need to grow their business without taking a risk on their finances. For bigger budget buyers, providing a manageable monthly payment option can encourage them to go for higher-end equipment or add additional items to their purchase leading to a boost in average ticket size. Either way, allowing for flexibility in your customers’ buying options enhances their experience overall.

Benefit #3: Leveraging APPROVE's Lender Network
Our wide network of lenders allows us to offer financing options that cater to a wider spectrum of credit profiles than your traditional financing options. It's pretty simple: the ability to include broader customer audiences + more options + best fit rates = more deals won.

Benefit #4: Simplicity and Visibility
We understand the importance of control and transparency in not only the financing process, but also the sales process. APPROVE has created the perfect formula for making financing a comfortable and seamless experience with our cutting-edge technology. We integrate into your platform and point of sale to ensure your customers attention stays on your company. We have the ability to get nearly all approved deals funded within 48 hours and have not just the platform to open the financing process to visibility, but also the human touch behind the scenes to make it all happen.

Benefit #5: An APPROVE Partnership
At APPROVE, we are dedicated to efficient service and reliable solutions. We see ourselves as partners in the success of equipment sellers and buyers, and the tool that can help your business grow. Our mission is to be the guide that leads you to investing in your success as we are firm believers there is nothing better than helping another business #GetWorkDone. Follow along for more educational resources on the benefits of financing to arm your sales team with the best path to close deals, and your customers to make confident, informed decisions in their purchase experience.

Ready to revolutionize your sales process? Start offering financing first and unlock new levels of success for your sales team. For more insights and tips on how financing can transform your approach, follow along here or contact your designated APPROVE Account Executive to get connected to more resources.