Turn Hesitation into Action: The Power of Offering Financing First

Why Vendors Should Lead with Financing: Maximizing Sales Opportunities in 2025

Are stalled sales and hesitant customers leaving you frustrated? You’re not alone. Many suppliers feel the sting of deals slipping through their fingers at the last moment. But it doesn’t have to be this way.

What if you could turn hesitation into action? What if lost opportunities became a steady stream of wins? That’s the power of leading with financing.

At APPROVE, we’ve made it easier than ever for suppliers to integrate financing into their sales process, no matter how they sell. For eCommerce businesses, our embedded technology seamlessly connects with your platform, ensuring a frictionless experience for your customers. If you are brick and mortar, outside sales, or frequent trade shows, we leverage QR technology to bring our solution into the physical world. By catering to these different sales environments, we make sure our solution is accessible, intuitive, and user-friendly.

Why "Financing First" Matters

When you lead with financing, you’re not just boosting your sales—you’re empowering your customers. By offering flexible payment options, you remove the barrier of large upfront costs, making critical equipment acquisitions manageable. The result? A win for you, and a transformative opportunity for your customers.

This strategy isn’t just theory. Industries like automotive and real estate have shown us the power of financing in action:

Automotive: Driving Growth

In the automotive world, financing is standard practice. It opens doors for buyers, making vehicles accessible to more people. Over 80% of new vehicle sales are financed and there is 2.2% year-over-year growth driven by a slight reduction in costs and interest rates. It’s proof that financing fosters opportunity—and boosts business.

Real Estate: Expanding Opportunity

Real estate thrives on financing. Mortgages and similar options make homeownership and commercial property achievable, creating market momentum. In 2024, a drop in financing costs sparked a surge in pending U.S. home sales for the first time in three years, while also hitting a six-month high. Flexible financing fuels confidence—and growth.

For your customers, it’s no different. With financing, you give them more than the ability to say “yes” today. You provide the tools they need to build a stronger tomorrow.

Beyond Sales: The Bigger Picture

Financing isn’t just about closing deals. It’s about empowering your customers to grow their business, protect their capital, and move forward with confidence. Customers have different motives and financial situations that influence their purchasing decisions. By putting financing first, you are catering to the psychology of buyers. Here’s how:

• Accessibility to Essential Equipment: Financing makes it possible for businesses to acquire the equipment they need to grow, without the burden of depleting their cash reserves.
• Preserving Capital for Other Investments: By financing equipment, your customers can protect their working capital and redirect funds to other critical areas of their business.
• Building Business Credit: Financing helps customers establish and grow their credit, which opens the door to better rates and financial opportunities in the future.
• Offering Consumer Confidence and Choice: When customers can choose from flexible financing options, it gives them the confidence to invest in their business knowing they have support tailored to their needs.

What Happens When You Partner with APPROVE

When you offer financing with APPROVE, you’re creating a seamless process for everyone involved. You are moving what is typically a tail end conversation to the beginning of the sale. There is incredible power in bringing awareness and affordability to the forefront of discussion. Here’s what that looks like:

Close More Deals Faster

Financing removes hesitation. A top producing vendor of APPROVE reported that in a 90-day period they sold as much equipment as they had the year prior and around three quarters of those deals were financed through APPROVE.

Boost Sales and Add-On Opportunities

A monthly payment is much more approachable than a single large price tag. Customers are more likely to say “yes” to upgrades and add-ons, driving a measurable sales boost. Another one of APPROVE's valued vendors reported that since implementing our financing solution, they are seeing 25% more applications than they did with their previous financing option.

Let’s Make It Happen!

Financing isn’t just about sales. It’s about creating opportunity. By leading with financing, you help your customers access the tools they need to grow their businesses, protect their resources, and invest with confidence.

Contact your Account Executive today to learn how APPROVE can help you close bigger, faster deals—and create lasting value for your customers.

The future of your business starts here. Let’s make it happen.

References

U.S. Auto Sales Rise in 2024: What's in Store for 2025? | Nasdaq

2024 Housing Market Year In Review | Redfin

As Buyers Now Prefer Digital Transactions, A Financing - First Approach Will Boost Sales